As people around the world become increasingly aware of sustainability, companies are using eco-friendly marketing methods to appeal to environmentally conscious buyers. The rise and introduction of artificial intelligence into the production and marketing of AI enabled products has created ways to encourage and promote sustainable consumption. The present research aims to examine how AI-enabled green products affect building customer trust and satisfaction, which in turn shape their intention to choose green products. Therefore, with the growing environmental problems, sustainable “AI-enabled green products have become an important choice to guide and change consumer behavior toward consuming eco-friendly and responsible products.” The study encourages organizations by providing them with useful strategies for marketers on how to use AI effectively to promote eco-friendly values, helping create a marketplace that is more sustainable and environmentally aware.” By using-AI tools like-chatbots, predictive analytics, and recommendation engines, companies are able to gain deeper insights into customer choices, identify eco-friendly consumer groups, and share personalized sustainability messages that connect more effectively. 238 respondents were surveyed to explore the factors that determine consumer willingness to adopt AI-enabled green products and the impact of the adoption of AI-enabled green products on the environment. The study concludes that there is a significant impact of the adoption of AI-enabled green products on the environment